Unlike medicines like aspirin that are made from chemicals, biologic medicines are made from living cells. Biosimilars are versions of biologics that are very similar to the original medicine, but not identical. This complex topic is broken down in the infographic for a lay audience – simple visual metaphors and charts help explain the high level science behind biologics, the FDA approval process and how substitution works. Check out the live version here.
Agency: Weber Shandwick | Client: Genentech | Role: Art Direction, Graphic Design