To mark International Self-Care Day, Sanofi interviewed 3,200 millennial (or Net Generation) consumers and healthcare practitioners about how they approach self-care. Key findings were compiled in a report and infographic, culminating in ways that governments, health systems and industry can adapt to the self-care needs of this and subsequent generations to empower them in taking control of their health. The findings were brought to life through bite-sized data points and iconography in a bright yet soothing color palette, and photography was carefully selected to be representative of the multicultural interviewees.
In addition to the report, an accompanying infographic presented key findings and calls to action in a shorter form.
To promote the report and infographic on social, I created short motion graphic clips of some of the key data points.