To mark International Self-Care Day, Sanofi interviewed 3,200 millennial (or Net Generation) consumers and healthcare practitioners about how they approach self-care. Key findings were compiled in a report and infographic, culminating in ways that governments, health systems and industry can adapt to the self-care needs of this and subsequent generations to empower them in taking control of their health. The findings were brought to life through bite-sized data points and iconography in a bright yet soothing color palette, and photography was carefully selected to be representative of the multicultural interviewees.
Agency: Weber Shandwick | Client: Sanofi | Role: Art Direction, Graphic Design
In addition to the report, an accompanying infographic presented key findings and calls to action in a shorter form.
To promote the report and infographic on social, I created short motion graphic clips of some of the key data points.